Owner-Operators vs. Company Drivers

When talking about driver recruiting it's important to recognize the differences and similarities in the two main subsets of drivers. Owner-operators and company drivers. Just as with fleets themselves, both sets ...

Winning at Truck Driver Recruiting With Performance Marketing

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with ...

Effective Driver Recruiting Content Starts With Quality

Today's trucking fleets are all competing for the same drivers. Whether you are just trying to net the most quality drivers possible or more focused on specifically landing more niche ...

Are Your Numbers Lying to You?

There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With ...

The Top 4 Digital Trends for Recruiting Truck Drivers

Recruiting truck drivers can be daunting and that’s understandable.Recruiting truck drivers is not exactly the easiest thing to do these days. But there’s hope. Light at the end of the ...

Truck Dealerships Are Stuck in the Stone Age of Marketing

This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making ...

How Can Driver Recruiters Reach the Millennials?

As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the ...

3 Ways to Improve Your Driver Recruiting with Marketing Principles

What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and ...

5 Characteristics of Successful Truck Driver Recruiting

What does it take to be successful with your recruiting efforts? Drivers are always in high demand, but the need for quality drivers is becoming even more imperative now as ...

Don’t Let Inefficiency Kill Your Recruiting

The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and ...

Risk & Reward: How CSA’s data shows discrimination toward small carriers

CCJ takes an in-depth look at data from CSA in its first two years — Here's what it says.

Risk & Reward: Industry, FMCSA at odds over CSA

Trucking advocates have said that CSA does not allow all carriers to play on a level field. FMCSA argues otherwise. Whose argument will win?

CSA’s crash flaw: Enforcement, accident rates do not mesh

FMCSA’s massive safety program shows gaps in correlation between enforcement and accident rates by carrier size.

Crackdown: FMCSA’s putting extra muscle into shutting down truck fleets

From in-depth coverage and data review, it's become clear that FMCSA is putting extra muscle into shutting down truck and bus fleets. Small carriers are most vulnerable.

CSA’s Data Trail sheds light on FMCSA’s safety enforcement program

When the Federal Motor Carrier Safety Administration officially launched its Compliance Safety Accountability program in December 2010, the trucking industry entered a new era of scrutiny and safety compliance. What fleets didn’t know then was exactly how or to what extent CSA would be enforced, causing a lot of uncertainty and raising a lot of […]

Risk & Reward: CSA data shows independents at risk

Independent wner-operators have a much greater chance of getting inspected and put out of service than owner-operators and company drivers at large carriers, CSA's data shows.

Trucking business intelligence tool gives insight into fleet, owner-operator equipment ownership

Trucking industry manufacturers, dealers and aftermarket providers now have a new tool to help them identify and target prospects. Using RigDig Business Intelligence, they can determine market share, provide their sales forces with information on purchasing behavior, buying cycles and trucks in operation, and integrate this intelligence into their internal CRM solutions. RigDigBI is the […]

Learn how a major used truck dealer leveraged RigDig

Is Data on the Trucking Industry Really Worth the Investment?

Identify ideal prospects by focusing on the right prospects,  the right message, and the right timing. 


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